Huggle x Coachella
Palm Springs, California

We travelled to Palm Springs, California to produce a brand activation for dating app Huggle at Coachella, one of the USA's largest music festivals. This was a key part of Huggle's event strategy to target the 16-25 year old market.

In order to drive awareness and increase app downloads throughout the festival, we worked with vendors in Los Angeles to wrap three open-top jeeps in Huggle branding. We brought these to Palm Springs and offered free lifts to the festival in exchange for app downloads. We also sourced and trained promotional models to act as brand ambassadors, giving away locally sourced and produced brand merchandise.